Jadarat
Jadarat
Product Strategy & Design system & Web application
Principal Product Designer
Product Strategy & Design system & Web application
Principal Product Designer
Strategy
Product thinking
User research
Design system
Creative Direction
Leadership
Jadarat is a national platform empowering the workforce of Saudi Arabia. Jobseekers can use the Jadarat to explore and apply for both public and private sector jobs in the Saudi labour market. The main goals were to create product strategies, conduct workshops and integrate modern technologies, and approaches in the product development process.
Jadarat is a national platform empowering the workforce of Saudi Arabia. Jobseekers can use the Jadarat to explore and apply for both public and private sector jobs in the Saudi labour market. The main goals were to create product strategies, conduct workshops and integrate modern technologies, and approaches in the product development process.
Introduction
With the rapidly evolving labour market in Saudi Arabia, the need for an effective job search platform is paramount. Our team was engaged to develop a product strategy to meet the unique needs of both job seekers and employers in the region. This case study outlines the key steps taken to create a user-centred, innovative and competitive solution tailored to the local market.
Introduction
With the rapidly evolving labour market in Saudi Arabia, the need for an effective job search platform is paramount. Our team was engaged to develop a product strategy to meet the unique needs of both job seekers and employers in the region. This case study outlines the key steps taken to create a user-centred, innovative and competitive solution tailored to the local market.
Audit
The initial phase involved a comprehensive audit of the existing platform, assessing its usability, functionality, and overall user experience. Key performance indicators (KPIs) were analysed to identify places requiring improvement, such as user engagement rates, job application conversion rates, employer retention, time-to-hire metrics, and user satisfaction scores. A heuristic evaluation and usability tests helped uncover pain points and gaps in the platform’s design and user flow. The list of issues was presented and shared with a team.
Audit
The initial phase involved a comprehensive audit of the existing platform, assessing its usability, functionality, and overall user experience. Key performance indicators (KPIs) were analysed to identify places requiring improvement, such as user engagement rates, job application conversion rates, employer retention, time-to-hire metrics, and user satisfaction scores. A heuristic evaluation and usability tests helped uncover pain points and gaps in the platform’s design and user flow. The list of issues was presented and shared with a team.
4
4
+4
issues
issues
Platforms
Platforms
"For many user tasks, it is important to have an adaptive website and mobile version, ensuring accessibility across various devices" …
"For many user tasks, it is important to have an adaptive website and mobile version, ensuring accessibility across various devices" …
28
28
+28
issues
issues
Navigation
Navigation
"The job seeker profile is spread across four pages and has duplicates of entry points in different levels of navigation" …
"The job seeker profile is spread across four pages and has duplicates of entry points in different levels of navigation" …
51
51
+51
issues
issues
Design System
Design System
"The filters have no dynamic dependence, if you want to find something, you should scroll for a long time. Search is complicated" …
"The filters have no dynamic dependence, if you want to find something, you should scroll for a long time. Search is complicated" …
27
27
issues
issues
Content
Content
"Users with 100% matching sometimes can’t apply for private jobs and don't understand why. That's weird" …
"Users with 100% matching sometimes can’t apply for private jobs and don't understand why. That's weird" …
User research
To build a user-driven strategy we conducted quantitative research. Interviews were organized to gather insights from job seekers and employers. We segmented people by age, gender, work experience, and type of companies (public, private and semi-government). Also, they were separated by experience in Jadarta and without. This research provided valuable data on user behaviours, expectations, and challenges in the Saudi job market.
User research
To build a user-driven strategy we conducted quantitative research. Interviews were organized to gather insights from job seekers and employers. We segmented people by age, gender, work experience, and type of companies (public, private and semi-government). Also, they were separated by experience in Jadarta and without. This research provided valuable data on user behaviours, expectations, and challenges in the Saudi job market.
10 intervies
Job Seekers Insights
Job Seekers Insights
"Very complicated registration. Why can't I upload my CV?"
"Very complicated registration. Why can't I upload my CV?"
"When I created my profile, it was hard to find the right education option"
"When I created my profile, it was hard to find the right education option"
"When I apply for a job and receive no response, I suspect the job posting is not real"
"When I apply for a job and receive no response, I suspect the job posting is not real"
"I would like to get recommendations on what I need to do to get a better job"
"I would like to get recommendations on what I need to do to get a better job"
and other…
and other…
19 intervies
Employers Insights
Employers Insights
"I want to directly search for candidates in the talent pool without a job posting."
"I want to directly search for candidates in the talent pool without a job posting."
"As a recruiter, saving custom lists of potential candidates for future reference is very important to me"
"As a recruiter, saving custom lists of potential candidates for future reference is very important to me"
"Recruitment team collaboration need for work"
"Recruitment team collaboration need for work"
"I want to create and manage custom steps to reflect the recruitment process"
"I want to create and manage custom steps to reflect the recruitment process"
and other…
and other…
Benchmarking
A competitive analysis was carried out to understand industry best practices and innovative features from leading global and regional job search platforms. This benchmarking exercise helped in identifying unique value propositions and potential differentiators for the platform. Platforms such as Qureos and Bayt were analyzed for their unique offerings, including AI-driven candidate sourcing and user-friendly interfaces.
Benchmarking
A competitive analysis was carried out to understand industry best practices and innovative features from leading global and regional job search platforms. This benchmarking exercise helped in identifying unique value propositions and potential differentiators for the platform. Platforms such as Qureos and Bayt were analyzed for their unique offerings, including AI-driven candidate sourcing and user-friendly interfaces.
Features
・Team Collaboration
・Team Collaboration
・Create Pipeline
・Create Pipeline
・Advanced Search Filters
・Advanced Search Filters
・Save Searches
・Save Searches
・Mail Messaging
・Mail Messaging
・Company Career Pages
・Company Career Pages
Features
Recruitee
Recruitee
・Scheduling interview
・Scheduling interview
・Reporting & Analytics
・Reporting & Analytics
・Integration with apps
・Integration with apps
・E-Signature
・E-Signature
・Candidate History
・Candidate History
・Multi-Posting
・Multi-Posting
Features
Final Round
Final Round
・AI Resume Builder
・AI Resume Builder
・AI Interview script
・AI Interview script
・Interview Copilot
・Interview Copilot
・Real-Time Transcription
・Real-Time Transcription
・Interview Summary
・Interview Summary
・Interview Analytics
・Interview Analytics
Workshop & Ideation
A series of workshops were held with stakeholders from product management, design, and engineering teams to brainstorm potential solutions based on the insights gathered. These sessions fostered collaboration among team members, leading to the generation of ideas and prioritisation features.
Workshop & Ideation
A series of workshops were held with stakeholders from product management, design, and engineering teams to brainstorm potential solutions based on the insights gathered. These sessions fostered collaboration among team members, leading to the generation of ideas and prioritisation features.
Prototyping & Testing
Based on the insights gathered, low-fidelity prototypes were developed to visualize potential solutions. User testing sessions follow the Rapid Iterative Testing and Evaluation (RITE) method. This method allowed for real-time improvements based on immediate user feedback, enabling iterative refinement before moving to high-fidelity designs. We conducted tests with stakeholders and potential users to identify and address usability issues.
Prototyping & Testing
Based on the insights gathered, low-fidelity prototypes were developed to visualize potential solutions. User testing sessions follow the Rapid Iterative Testing and Evaluation (RITE) method. This method allowed for real-time improvements based on immediate user feedback, enabling iterative refinement before moving to high-fidelity designs. We conducted tests with stakeholders and potential users to identify and address usability issues.
Employer Flow
Based on the insights gathered, low-fidelity prototypes were developed to visualize potential solutions. User testing sessions follow the Rapid Iterative Testing and Evaluation (RITE) method. This method allowed for real-time improvements based on immediate user feedback, enabling iterative refinement before moving to high-fidelity designs. We conducted tests with stakeholders and potential users to identify and address usability issues.
Employer Flow
Based on the insights gathered, low-fidelity prototypes were developed to visualize potential solutions. User testing sessions follow the Rapid Iterative Testing and Evaluation (RITE) method. This method allowed for real-time improvements based on immediate user feedback, enabling iterative refinement before moving to high-fidelity designs. We conducted tests with stakeholders and potential users to identify and address usability issues.
Job Seeker
Based on the insights gathered, low-fidelity prototypes were developed to visualize potential solutions. User testing sessions follow the Rapid Iterative Testing and Evaluation (RITE) method. This method allowed for real-time improvements based on immediate user feedback, enabling iterative refinement before moving to high-fidelity designs. We conducted tests with stakeholders and potential users to identify and address usability issues.
Job Seeker
Based on the insights gathered, low-fidelity prototypes were developed to visualize potential solutions. User testing sessions follow the Rapid Iterative Testing and Evaluation (RITE) method. This method allowed for real-time improvements based on immediate user feedback, enabling iterative refinement before moving to high-fidelity designs. We conducted tests with stakeholders and potential users to identify and address usability issues.
Design System
We developed a new design system for the Jadarat team. This system includes design principles, tokens, general components, typography, and a color palette in both dark and light themes. It aligns with the brand identity while enhancing accessibility and usability. We created a scalable design system to ensure consistency across different platforms. All of this was provided as a library that can be reused by various teams.
Design System
We developed a new design system for the Jadarat team. This system includes design principles, tokens, general components, typography, and a color palette in both dark and light themes. It aligns with the brand identity while enhancing accessibility and usability. We created a scalable design system to ensure consistency across different platforms. All of this was provided as a library that can be reused by various teams.
New Concept
We showed how to work a new design system with high-fidelity prototypes. Concepts introduced enhancements such as a new homepage, streamlined application processes, pipeline with applicants personalized user dashboards etc. The integration of AI technologies for personalized job matching, prescreening, interview suggestions, and job descriptions was also prioritized.
New Concept
We showed how to work a new design system with high-fidelity prototypes. Concepts introduced enhancements such as a new homepage, streamlined application processes, pipeline with applicants personalized user dashboards etc. The integration of AI technologies for personalized job matching, prescreening, interview suggestions, and job descriptions was also prioritized.
Light & Dark Mode
We showed how to work a new design system with high-fidelity prototypes. Concepts introduced enhancements such as a new homepage, streamlined application processes, pipeline with applicants personalized user dashboards etc. The integration of AI technologies for personalized job matching, prescreening, interview suggestions, and job descriptions was also prioritized.
Light & Dark Mode
We showed how to work a new design system with high-fidelity prototypes. Concepts introduced enhancements such as a new homepage, streamlined application processes, pipeline with applicants personalized user dashboards etc. The integration of AI technologies for personalized job matching, prescreening, interview suggestions, and job descriptions was also prioritized.
The final product strategy was presented to internal stakeholders, highlighting key findings, proposed improvements, and expected outcomes.
The final product strategy was presented to internal stakeholders, highlighting key findings, proposed improvements, and expected outcomes.
What we've done
What we've done
UX audit the platform
Research and user testing
Benchmarking of competitors
Created and tested prototypes for jobseeker role
Created and tested prototypes for employer role
Developed a new design system
Conducting workshops on principles and approaches in product design
Developing a visual style concept for products