Okolo
Okolo
Brand Identity & Mobile Application
Design Director
Brand Identity & Mobile Application
Design Director
Strategy
Product thinking
Сustomer experience
Interactions design
Creative Direction
Leadership
Okolo is an express delivery service from your favourite shops, restaurants and pharmacies. The service does not just deliver goods from the nearest point, it helps with any question related to life/leisure in the location. Main goals were to develop new brand, to design the mobile application, and create a performance marketing guidelines.
Okolo is an express delivery service from your favourite shops, restaurants and pharmacies. The service does not just deliver goods from the nearest point, it helps with any question related to life/leisure in the location. Main goals were to develop new brand, to design the mobile application, and create a performance marketing guidelines.
Research
We split the work into two areas of marketing and product. In marketing, we did a reserch to develop a brand platform and define the audience. In the product, we interviewed potential users, conducted a comparative analysis of competitors and started prototyping the app. After the launch, we made regular research to improve customer service and couriers.
Research
We split the work into two areas of marketing and product. In marketing, we did a reserch to develop a brand platform and define the audience. In the product, we interviewed potential users, conducted a comparative analysis of competitors and started prototyping the app. After the launch, we made regular research to improve customer service and couriers.
We developed a test version of the app, connected delivery from restaurants and focused on increasing average check and retention.
We developed a test version of the app, connected delivery from restaurants and focused on increasing average check and retention.
What we've done
What we've done
New brand was created
Research and strategy
Created component libraries and guidelines
Launched the mobile application on time
Supported marketing campaigns
TOV of the brand
Created a courier form
Delivered products from X5 Group's stores and food from over 300+ restaurants
Delivery time about 30 min
Reached 6,000 daily orders
New brand was created
Research and strategy
Created component libraries and guidelines
Launched the mobile application on time
Supported marketing campaigns
TOV of the brand
Created a courier form
Delivered products from X5 Group's stores and food from over 300+ restaurants
Delivery time about 30 min
Reached 6,000 daily orders