Ro:
Ro:
Mobile Applications
Product Design Lead
Mobile Applications
Product Design Lead
Strategy
Product thinking
Сustomer experience
Interactions design
Creative Direction
Leadership
It's a social network similar in interface to TikTok or Instagram Reels, focused on short video content, with the unique aspect of contributing 80% of revenue to charities. My goals were to design the visual identity, mobile app, and marketing guidelines.
It's a social network similar in interface to TikTok or Instagram Reels, focused on short video content, with the unique aspect of contributing 80% of revenue to charities. My goals were to design the visual identity, mobile app, and marketing guidelines.
Research
For research, we did a comparative analysis of social networks, highlighted the necessary functionality that needed to be done. We identified our audience and worked with them. Since we had no direct competitors, we moved through prototyping and interviewing. As a result, we answered a lot of questions and corrected mistakes.
Research
For research, we did a comparative analysis of social networks, highlighted the necessary functionality that needed to be done. We identified our audience and worked with them. Since we had no direct competitors, we moved through prototyping and interviewing. As a result, we answered a lot of questions and corrected mistakes.
Insights
During the process of developing, testing and researching our product, we realised a few important insights into building social media that I want to share with you.
Insights
During the process of developing, testing and researching our product, we realised a few important insights into building social media that I want to share with you.
Insight
Each screen: -10% overall conversion. remove authorizations / logins / token checks. you’re not government services; you kill conversions by doing this.
Each screen: -10% overall conversion. remove authorizations / logins / token checks. you’re not government services; you kill conversions by doing this.
Insight
Millennials+ seek to feel youthful, enjoying gen z design, but demand superior ux
Millennials+ seek to feel youthful, enjoying gen z design, but demand superior ux
Insight
Wow effects are a must at the start. that's why we revamped the visuals into animations, added vibrations, confetti, and awesome pictures.
Wow effects are a must at the start. that's why we revamped the visuals into animations, added vibrations, confetti, and awesome pictures.
Insight
We try to keep only the important things, removing everything superfluous.
We try to keep only the important things, removing everything superfluous.
Insight
The key problem is loneliness, your product should foster a sense of community and belonging.
The key problem is loneliness, your product should foster a sense of community and belonging.
Insight
Users can only adapt to two new features at a time. stick to familiar patterns elsewhere to ease the learning curve.
Users can only adapt to two new features at a time. stick to familiar patterns elsewhere to ease the learning curve.
Insight
The best way to test: prototype interviews starting from ads. prototype must be excellent, users perceive prototype as product.
The best way to test: prototype interviews starting from ads. prototype must be excellent, users perceive prototype as product.
Insight
User journey starts on ads, app store/google play is a part of it. ads has 2-3 sec to engage and 7-10 sec to explain.
User journey starts on ads, app store/google play is a part of it. ads has 2-3 sec to engage and 7-10 sec to explain.
Insight
Users explain the product to others using the exact phrases they heard in the advertisement (even unconsciously). therefore, whatch what bloggers say.
Users explain the product to others using the exact phrases they heard in the advertisement (even unconsciously). therefore, whatch what bloggers say.
Insight
The more times you add an invite button in the app, the more the virality will increase.
The more times you add an invite button in the app, the more the virality will increase.
We developed the first version of the application. Reusing native interaction patterns allowed us to launch the app in a short period of time.
We have created an easy-to-use, effective tool for charity through which users can change the world.
We developed the first version of the application. Reusing native interaction patterns allowed us to launch the app in a short period of time.
What we've done
What we've done
Research and development strategy
Component library with new visual style
iOS application
Developed services: People, Onboarding, Tasks, Apps, Devices, Attendance, Absence, Calendar, Salary, Expenses, Documents
Сlosed the main user tasks in the mobile
Customer growth x2 every month, started to leave competitors
Research and development strategy
Created new visual style
Launched iOS and Android applications
Over 100,000 downloads
29% retention rate
Average session duration 12 min
Developed game mechanics for achieves
Charity system worked on 20 foundations
Research and development strategy
Component library with new visual style
iOS application
Developed services: People, Onboarding, Tasks, Apps, Devices, Attendance, Absence, Calendar, Salary, Expenses, Documents
Сlosed the main user tasks in the mobile
Customer growth x2 every month, started to leave competitors